Tracking Scans

Monitor QR code performance and understand how diners access your menu.

Scan Analytics Overview

Navigate to QR Code > Analytics or view from the main dashboard.

Key Metrics

Per-Code Tracking

Viewing Individual Codes

1. Navigate to QR Code
2. Click on any code
3. View that code’s statistics

Code Comparison

Compare codes side-by-side:

• Which placement works best?
• Campaign performance
• Location comparison

Time-Based Analysis

Daily Patterns

See when scans happen:

6am-10am:   ████ 15%
10am-2pm:   ██████████ 35%
2pm-6pm:    ████████ 28%
6pm-10pm:   █████ 18%
10pm-2am:   █ 4%

Day of Week

Mon: ████████ 16%
Tue: ████████ 15%
Wed: ████████ 14%
Thu: ████████ 15%
Fri: █████████ 18%
Sat: █████████ 12%
Sun: ████████ 10%

Trends Over Time

Track week-over-week and month-over-month:

• Growth trends
• Seasonal patterns
• Impact of changes

Attribution Tracking

Source Tracking

If you create multiple codes:

Campaign Tracking

Track marketing campaigns:

1. Create dedicated code for campaign
2. Use in marketing materials
3. Monitor scans attributed to campaign

UTM Parameters

For digital tracking, add UTM parameters:

yourmenu.atlee.app?utm_source=instagram&utm_campaign=spring

View campaign breakdown in analytics.

Location Tracking

Multi-Location

If you have multiple locations:

All Locations: 1,000 scans
├── Downtown: 450 (45%)
├── Mall: 350 (35%)
└── Airport: 200 (20%)

Per-Location Insights

Each location shows:

• Scan volume
• Peak times
• Device types
• Trends

Engagement Metrics

Beyond Just Scans

Track what happens after scanning:

Engagement Funnel

Scans: 1,000
├── Viewed Menu: 950 (95%)
├── Viewed Item: 720 (72%)
├── Used Filter: 280 (28%)
└── Flagged Item: 5 (0.5%)

Reports

Generate Reports

1. Navigate to QR Code > Analytics
2. Select date range
3. Choose metrics to include
4. Click Export

Report Types

Scheduled Reports

Set up automatic reports:

1. Click Schedule Report
2. Choose frequency
3. Select metrics
4. Enter recipients
5. Save

Using the Data

Optimize Placement

Based on scan data:

• High scans → Keep placement
• Low scans → Try new location
• Inconsistent → Check for issues

Marketing Decisions

Campaign performing well?

• Increase investment
• Expand to similar channels

Campaign underperforming?

• Adjust messaging
• Try different placement
• Consider ending campaign

Operational Insights

Peak scan times suggest:

• When diners arrive
• Popular dining times
• Staffing needs

Integration

Export Options

Export data for analysis:

• CSV for spreadsheets
• JSON for developers
• PDF for reports

API Access

Programmatic access available:

• Real-time scan counts
• Historical data
• Webhook notifications

See API Access for details.

Best Practices

1. Check weekly - Monitor trends
2. Compare codes - Find best placements
3. Track campaigns - Measure marketing ROI
4. Act on data - Don’t just collect it
5. Set goals - Target scan numbers