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AnalyticsDashboard Metrics

Dashboard Metrics

Your dashboard provides an at-a-glance view of key performance indicators.

Accessing the Dashboard

Navigate to Dashboard from the sidebar. Your main metrics appear in the overview section.

Key Metrics

What it measures: Total times your menu was loaded.

Displayed as:

  • Today’s count
  • This week’s count
  • Month-to-date count
  • Trend indicator (up/down from previous period)

What good looks like:

  • Consistent or growing views
  • Spikes during promotions
  • Higher weekend traffic (for most restaurants)

Unique Visitors

What it measures: Individual diners who viewed your menu.

Note: Same diner viewing multiple times in one day = 1 unique visitor.

Why it matters:

  • Views can be inflated by repeat visits
  • Unique visitors show actual reach
  • Ratio of views to visitors shows engagement

QR Code Scans

What it measures: Times your QR code was scanned.

Breakdown available:

  • By location (if multiple)
  • By day/time
  • By QR code variant

Allergen Filter Usage

What it measures: How often diners use allergen filters.

Displayed as:

  • Percentage of visitors using filters
  • Most common allergens filtered
  • Filter-to-view ratio

Time Periods

Toggle between time periods:

PeriodShows
TodayCurrent day’s metrics
This WeekSunday-Saturday
This MonthCalendar month
Last 30 DaysRolling 30-day window
CustomSelect date range

Comparison Metrics

Each metric shows comparison to previous period:

  • ↑ +15% - Increase from previous period (green)
  • ↓ -10% - Decrease from previous period (red)
  • → 0% - No change (gray)

Trend Charts

Views Over Time

Line chart showing daily views:

  • Hover for exact counts
  • Identify patterns (weekends, events)
  • Spot anomalies

Filter Usage Breakdown

Pie/bar chart showing:

  • Which allergens are filtered
  • Relative proportions
  • Changes over time

Quick Actions

From the dashboard, quickly:

  • View verification queue - Link to pending items
  • Check recent flags - Community submissions
  • Download reports - Export data

Widgets

Verification Status

Shows current verification coverage:

Verified: 42/45 items (93%) ├── Fully verified: 38 ├── Partial: 4 └── Unverified: 3

Recent Activity

Timeline of recent events:

  • Items created/edited
  • Flags submitted
  • Menu published

Team Activity

Who’s been active:

  • Items verified by team member
  • Flags reviewed
  • Last login times

Customization

Arrange Widgets

  1. Click Customize in dashboard header
  2. Drag widgets to reorder
  3. Toggle widgets on/off
  4. Click Save

Set Default Period

  1. Choose your preferred time period
  2. Click the pin icon
  3. Dashboard will default to this period

Best Practices

Daily Check

Glance at:

  • Today’s views vs. typical
  • Any pending flags
  • Verification queue size

Weekly Review

Examine:

  • Week-over-week trends
  • Popular items shift
  • Allergen filter patterns

Monthly Analysis

Deep dive into:

  • Growth trends
  • Seasonal patterns
  • Impact of menu changes
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