Menu Scans

Track how diners access your menu through QR codes and direct links.

Scan Analytics

Total Scans

See how many times your menu has been accessed:

• QR code scans
• Direct link visits
• Combined total

Scan Sources

Breakdown by access method:

Time-Based Analysis

Daily Patterns

See when diners scan:

• Peak hours (usually lunch/dinner)
• Day-of-week patterns
• Holiday impacts

Trend Analysis

Track changes over time:

• Week-over-week growth
• Seasonal patterns
• Impact of marketing campaigns

Location Analytics

If you have multiple locations:

By Location

See scans per location:

All Locations: 1,234 scans
├── Downtown: 567 (46%)
├── Mall: 423 (34%)
└── Airport: 244 (20%)

Location Comparison

Compare locations:

• Which gets most traffic
• Growth rates by location
• Peak times vary by location

QR Code Performance

Multiple QR Codes

Track each QR code separately:

• Table tents
• Window displays
• Marketing materials
• Social media shares

Creating Trackable QR Codes

1. Navigate to QR Code
2. Click Create New Code
3. Name the code (e.g., “Table Tent - February”)
4. Download and use
5. Track separately in analytics

Device Insights

Device Types

See what devices diners use:

Operating Systems

iOS vs. Android breakdown:

• Useful for testing
• May vary by location

Engagement Metrics

Bounce Rate

Percentage who leave without viewing items:

• Lower is better
• High bounce = menu loading issues?

Session Duration

Average time spent on menu:

• Longer = more engagement
• Track after menu redesigns

Pages per Session

How many items/sections viewed:

• Higher = exploring more
• Consider menu organization

Campaign Tracking

UTM Parameters

Track marketing campaigns:

1. Add UTM parameters to your menu link
2. Share on marketing channels
3. View campaign performance separately

Example:

https://yourrestaurant.atlee.app?utm_source=instagram&utm_campaign=spring_menu

Campaign Reports

See for each campaign:

• Total visits
• Unique visitors
• Conversion to filter usage
• Time spent

Export Data

Download Reports

1. Go to Analytics > Scans
2. Select date range
3. Click Export
4. Choose format (CSV or PDF)

Available Data Points

Exports include:

• Timestamp
• Source type
• Location (if multi-location)
• Device type
• Session duration
• Pages viewed

Best Practices

Optimize Placement

Based on scan data:

• High-traffic spots = keep QR codes there
• Low-traffic spots = relocate or improve visibility

Track Marketing

Create unique QR codes for:

• Different campaigns
• A/B testing
• Print vs. digital

Monitor Trends

Watch for:

• Declining scans = time to refresh QR codes?
• Seasonal drops = expected or concerning?
• Location gaps = opportunity for improvement